Did you hear of a potential job position at a company you desire? After checking the company website, you might be considering sending out a cold e-mail to enquire about the job.
Widely used in marketing sales, cold e-mails can be a way to source for new job roles and allow you to reach out to the desired company, and get into their candidate database.
To try out this form of passive job hunting, here are some tips from Thrive Global for you to do cold e-mailing right and open new doors to opportunities.
Know who you are writing to
To write a cold e-mail, you may wish to give a short summary of yourself and highlight your skills and experience, and state the roles you can provide value in instead of asking them to contact you when specific roles are available.
It is best to avoid writing the e-mail in such a manner that it feels like you are asking for a favour as you can come across as being insincere.
Make sure you are writing to the right person
Cold e-mailing is a good way to get in touch with a recruiter on LinkedIn or if you got the contact from an acquaintance.
Doing some research on the recruiter is and his specialisation is in is a good way to ensure you are writing to the right person.
A quick search online can show you what the person does and help you frame up your e-mail.
If the contact is not the right person, your e-mail could end up deleted, resulting in a wasted effort.
Have a clear intention
When crafting the e-mail, your content should be straight-forward, clear, and sincere.
List down a simple request and avoid making a list of things, such as indicating your preferred salary or date of commencement.
The purpose of the cold e-mail is to ask a favour from the recruiter to get in touch with you when a suitable position comes up.
Thus, the e-mail should not list too many demands as it can become overwhelming for the receiver.
